About Us

Our Story

Founded in March 2021 by Adele Laurent, a former fashion director with a passion for refined femininity, Addilee was born in a Parisian atelier with a singular vision: to empower the contemporary urban woman with impeccably tailored blazers and evening dresses that seamlessly transition from boardroom brilliance to evening allure.

Brand Evolution

• 2021 (March): Launch of Addilee with a debut capsule collection of structured blazers and minimalist sheath dresses, quickly gaining attention among style-conscious professionals.

• 2022 (September): Expansion into international markets, with flagship stores opening in Paris, New York, and Tokyo. Introduction of the "Effortless Power" line—luxury workwear with couture-inspired details.

• 2023 (May): First celebrity collaboration, dressing high-profile executives and influencers for red-carpet appearances, solidifying Addilee as a symbol of sophisticated confidence.

• 2024 (Present): Focus on sustainable luxury, incorporating eco-friendly fabrics and ethical production while maintaining uncompromising quality.

Mission

To elevate the modern woman’s wardrobe with meticulously crafted, versatile pieces that blend professional polish and evening glamour—empowering her to conquer every occasion with grace and authority.

Vision

To become the global benchmark for refined womenswear, where timeless design, luxury craftsmanship, and female empowerment intersect.

Core Values

1. Elegance with Purpose – Every piece is designed to make women feel powerful yet feminine.

2. Uncompromising Quality – Only the finest fabrics (Italian wool, silk charmeuse, and sustainable textiles) and hand-finished tailoring.

3. Versatility Redefined – Our blazers and gowns are engineered for seamless transitions—from corporate meetings to gala dinners.

4. Ethical Luxury – Commitment to slow fashion, fair labor practices, and eco-conscious materials.

Why Addilee Stands Out

✔ Architectural Tailoring – Precision-cut blazers that sculpt the silhouette while allowing movement.
✔ Evening Wear with Edge – Dresses that balance classic sophistication and modern daring.
✔ The Addilee Woman – She’s a CEO, entrepreneur, or creative leader who demands both authority and artistry in her wardrobe.
✔ Personalized Styling Experience – Virtual consultations and in-store stylists ensure every piece aligns with her lifestyle.

Impact on Our Customers

Addilee doesn’t just sell clothing—we curate confidence. Our clients report:

• 86% feel more self-assured in pivotal career moments wearing Addilee blazers.

• 72% receive compliments on their Addilee gowns at high-profile events.

• A growing community of ambitious women who see fashion as an extension of their identity.

The Future of Addilee

By 2026, we aim to:

• Launch a made-to-measure service for ultra-personalized luxury.

• Expand into bridal workwear—elegant suits and reception dresses for the modern bride.

• Pioneer AI-powered styling tools to enhance the digital shopping experience.

Addilee — For the Woman Who Commands the Room, Without Saying a Word.

(Customizable based on specific business details. Would you like to emphasize any particular aspect, such as sustainability, celebrity endorsements, or a signature design technique?)